In the ever-evolving landscape of Tasmania’s tourism sector, the caravanning industry stands out as a beacon of resilience and adaptability. As Caravanning Tasmania, we have closely monitored our industry’s performance over the recent summer seasons, gathering insights that not only reflect our current standing but also chart a course for our future endeavours.
Summer Season Performance Review
The summer of 2022/23 showcased a robust occupancy rate of 71.56%, complemented by an Average Daily Rate (ADR) of $93.84, resulting in a Revenue Per Available Room (RevPAR) of $67.59. This performance set a strong foundation, reflecting the industry’s recovery and the growing preference for caravanning as a travel option among tourists.
Transitioning into the summer of 2023/24, we observed a slight adjustment in occupancy rates, settling at 69.40%. However, this period marked a significant uptick in the ADR, which climbed to $102.71, ultimately pushing the RevPAR to an encouraging $71.17– this shift indicates a higher value placed on the caravanning experience.
Diverse Accommodation Options
Our industry’s resilience is further exemplified through the diversity of accommodation options, catering to a wide range of preferences and needs. Cabin occupancy stood strong at 77%, while powered sites saw an impressive occupancy rate of 82%, and unpowered sites maintained a solid performance at 70%. These figures are not just numbers; they are a testament to our industry’s capability to provide varied and fulfilling experiences to all segments of our market.
The caravanning industry in Tasmania is more than just a segment of the tourism market; it’s a reflection of the evolving preferences of travellers and a bellwether for the sector’s direction. As we move forward, Caravanning Tasmania remains committed to innovating and adapting, ensuring that we not only meet the expectations of our guests but exceed them, cementing Tasmania as a premier caravanning destination.