Our annual Caravan to a Million competition is back, and this year it’s fresher than ever. Designed exclusively for our caravan manufacturing, dealership, and event partners, this initiative is more than just a contest. It’s a proven marketing engine that drives consumer engagement, boosts foot traffic, and amplifies your brand across the caravanning landscape.
What’s New This Year
While the core structure remains familiar, we’ve added a fresh twist to invigorate the campaign. Running from 1 February to 30 June, the competition offers multiple ways for consumers to earn entries, ensuring increased interactions with your business:
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RV and RV Club Registrations:
Each registration counts as one entry, providing a straightforward way for consumers to connect with your products and services. -
Participation at RV Businesses:
Consumers earn two entries simply by attending or making a purchase at a participating RV business—plus bonus entries based on spending. This is a great chance to showcase your latest offerings and create buzz in-store. -
Caravan Shows and RV Events:
Every ticket purchase at a participating event earns consumers two entries, driving both attendance and engagement at your live displays.
The Prizes That Get Heads Turning
The competition’s prize structure is as bold as it is enticing:
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Major Prize:
The first person drawn will be entered into a 1 in 250 chance draw to win a whopping $1,000,000 in cash. If they miss out on the million, they’ll still pocket $10,000—a win that’s sure to catch the eye of every potential customer. -
Additional Winners:
Four further winners will each receive $1,000 in travel vouchers, offering extra incentives for participation and ensuring sustained consumer interest.
How It Benefits You
For our industry members, the Caravan to a Million competition is a strategic tool that delivers multiple benefits:
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Enhanced Brand Visibility:
Leverage the competition in your showroom, website, and social media channels. The promise of life-changing prizes naturally attracts attention, helping you showcase new models and services. -
Increased Foot Traffic:
The multi-entry system encourages consumers to visit your business repeatedly—whether to register, shop, or attend an event. This creates more opportunities to convert interest into sales. -
Stronger Industry Collaboration:
This competition is a collaborative effort, uniting manufacturers, dealers, and event organisers under one banner. Together, we’re not just promoting products; we’re building a vibrant, interconnected caravanning community. -
Proven Marketing Impact:
With our annual track record, you know that the Caravan to a Million competition delivers. The fresh iteration for this year has been designed to build on past successes while introducing innovative approaches to drive engagement.
Getting Involved
We encourage you to maximise this opportunity by integrating the competition into your marketing strategies. Display promotional materials prominently, engage with customers on social media, and use the excitement around the competition to drive discussions about your products and services.
Our commitment to supporting the caravanning industry remains unwavering, and the Caravan to a Million competition is a testament to that. Let’s work together to make this year’s event the most successful yet, fuelling growth and showcasing the best our industry has to offer.
For more information, reach out to [email protected].