Holidayers in Tasmania are more willing to spend time seeking rest and relaxation than other activities. A study conducted by BIG4 Holiday Parks says 84 per cent of Tasmanians hit the snooze button while on break compared to 74 per cent of Aussies overall, and 89 per cent say they prefer quiet time over socialising.
Big4 CEO Sean Jenner says this research will go a long way to understanding visitor habits and improving the quality of its park’s offerings.
“We understand that every traveller is unique, and our parks represent our guests’ diverse needs and preferences. Our research revealed a lot about Tasmanians’ holiday habits, and we have seen a noticeable appreciation for relaxation in Tasmanian destinations,” he says.
“We are nurturing that yearning by ensuring our Parks provide variety—from powered sites in scenic locations through to comfy, air-conditioned spaces for guests to sleep, relaxation and quiet zones, as well as private areas to cook and take a moment,” he says.
“Whether you’re a camping enthusiast or into cozy cabins, we have a range of accommodation options to cater to everyone. This includes cabins, studios, glamping tents, bunkhouses, and various site options.
“When you wake up feeling refreshed and ready to seize the day, that’s when the real magic of a holiday happens.”
Mr Jenner says there’s much to love about Tasmania and its offerings.
“Tourists are encouraged to ‘come down for air’ when enquiring about staying in the southern state. We believe that Tasmania boasts a tranquil and serene ambience that encourages the overall atmosphere to be relaxing, so it makes sense that Tasmanians fit this category,” he says.
“In a post-COVID world, we believe that more people are carving out holiday time for holiday time, so it’s great to hear that people want to immerse themselves into relaxation because that’s what holidays are for.”
Mr Jenner says BIG4 Parks are already adapting to the new trends.
“Our parks pride themselves in being able to evolve with our surroundings, including this trend. We have increased relaxation and napping spots as well as quiet spots for guests to enjoy,” he says.
“Although our parks have a big community aspect to them, we respect that everyone is different and some guests like quiet time. As long as the industry keeps listening to the feedback of guests and continues to keep them at the forefront, adaption shouldn’t be a problem.”