Discovery Parks has launched an innovative campaign called TAS Bingo, aimed at encouraging visitors to explore more of Tasmania. It’s a great example of how a simple, fun idea can boost tourism and help spread the economic benefits across different regions.
What’s the Game?
In the TAS Bingo campaign, visitors are encouraged to stay at four different Discovery Parks locations in Tasmania and Geelong. Each stay ticks off a spot on their virtual bingo card. Completing the card enters them into a draw to win prizes, including a luxurious two-night stay in the new Premium Mountain Cabins at Cradle Mountain, plus a contribution towards their travel costs.
Why It Matters for the Tourism Industry
This campaign is clever for several reasons. First, it motivates travelers to visit multiple destinations, increasing their engagement and spending within the region. It’s also a playful way to encourage longer stays and repeat visits, which are great for local businesses.
By gamifying the travel experience, Discovery Parks not only enhances the adventure for travelers but also creates a buzz around visiting Tasmania. This kind of innovative marketing can serve as inspiration for other tourism operators looking for fresh ways to attract visitors and create memorable experiences.
Overall, TAS Bingo is a standout example of how blending fun with travel can benefit both tourists and the tourism sector. It’s a reminder that creative approaches can lead to meaningful results in our industry.
For more information, find their landing page here.