At Caravanning Tasmania, we are dedicated to supporting our members and the wider caravanning community with valuable insights and data. The performance metrics for caravan parks across Tasmania in the second quarter of 2024 highlight the industry’s robust health and ongoing appeal. This information is crucial for understanding trends, planning future strategies, and enhancing the overall visitor experience and could benefit the way you run your business.
Cabin Performance
Occupancy Rate: Cabins maintained a steady occupancy rate of 41.2%. This consistency underscores the ongoing demand for quality accommodation in Tasmania’s caravan parks.
Average Daily Rate (ADR): The ADR for cabins stood at $151.80, reflecting the premium that guests are willing to pay for well-appointed and comfortable lodging.
Revenue per Available Room (RevPAR): With a RevPAR of $62.50, cabins are generating significant revenue, indicating efficient use of available accommodation.
Powered Sites Performance
Occupancy Rate: Powered sites achieved an occupancy rate of 24.1%. This suggests a strong preference among travellers for the amenities and convenience offered by powered sites.
Average Daily Rate (ADR): The ADR for powered sites was $44.17, a competitive rate that attracts a broad range of visitors.
Revenue per Available Room (RevPAR): Powered sites reported a RevPAR of $10.63, showing effective revenue generation from these popular options.
Unpowered Sites Performance
Occupancy Rate: Unpowered sites had an occupancy rate of 7.1%, highlighting a niche but important segment of the market that values a more rustic camping experience.
Average Daily Rate (ADR): The ADR for unpowered sites was $35.71, which is attractive to budget-conscious travellers.
Revenue per Available Room (RevPAR): With a RevPAR of $2.54, unpowered sites continue to contribute to the diverse accommodation offerings in our parks.
Industry Insights
The data from June 2024 demonstrates that Tasmania’s caravan parks are performing well across all accommodation types. The steady occupancy rates and competitive ADRs indicate strong demand and guest satisfaction. These metrics provide a clear picture of the industry’s health and help park operators to strategize for future growth.
At Caravanning Tasmania, we are here to support your efforts in leveraging these insights for continued success. Together, we can ensure that Tasmania remains a top destination for caravanners and campers.
For more information or to discuss these insights further, feel free to contact us at [email protected].