Tasmania continues to captivate travellers, with fresh data from 2024 highlighting significant growth in occupancy and revenue across its caravan and camping sector. Powered and unpowered sites, along with cabin accommodations, are contributing to this surge, reflecting strong demand for Tasmania’s unique offerings.
Cabin Occupancy:
- December 2024 cabin occupancy in Tasmania reached 67%, a marked improvement from 62% in December 2023.
- November 2024 performed exceptionally, with occupancy climbing to 70%, surpassing the national average of 63%.
- Tasmania’s cabin ADR (Average Daily Rate) also rose by 6%, boosting RevPAR (Revenue Per Available Room) by a remarkable 15% year-on-year.
These statistics underscore Tasmania’s increasing appeal among travellers seeking scenic beauty, quality accommodation, and a memorable outdoor experience.
Powered Sites:
- Powered site occupancy in Tasmania hit 65%, significantly higher than the national average of 48%, with a 3-point increase compared to last year.
- The state’s ADR for powered sites increased by 14%, bringing it to $65, the second-highest across Australia.
- Powered site RevPAR surged by 20%, reflecting both strong demand and effective pricing strategies.
This robust performance cements Tasmania’s reputation as a destination for caravan and camping enthusiasts.
Unpowered Sites:
- While unpowered sites show smaller gains, Tasmania achieved an occupancy rate of 43%, well above the national average of 25%.
- The ADR for unpowered sites rose by 9%, reaching $55, demonstrating that even basic camping options are growing in popularity.
- Despite some challenges, Tasmania maintained competitive RevPAR growth for unpowered sites, signaling strong traveller interest.
What’s Driving the Growth?
- Unparalleled Natural Beauty: Tasmania’s pristine rainforests, world-class national parks, and charming coastal towns are a magnet for tourists.
- Diverse Accommodation Options: From luxury cabins to rustic unpowered sites, Tasmania offers something for everyone.
- Targeted Marketing: Initiatives like the ‘Travel Tassie with Pets’ guide and strategic campaigns are resonating with key demographics, including families, grey nomads, and adventure travellers.
The Big Picture
Across all categories, Tasmania consistently outperforms national averages, with steady growth in occupancy and revenue. Whether it’s enjoying the comforts of a powered site, the simplicity of an unpowered one, or the luxury of a cabin, Tasmania offers an unparalleled experience for travellers.
As 2025 progresses, Tasmania’s tourism sector is poised to build on this success, reinforcing its position as one of Australia’s most sought-after destinations.
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