President – Joanne Keown Joanne Keown, founder of Revenue & Marketing Creatures, is President of Caravanning Tasmania and brings 30+ years’ experience across tourism, hospitality, marketing and caravan parks. Her career has included retail travel, tourism education roles with AFTA Travel College and William Angliss Institute, and a national role with BIG4 Holiday Parks, supporting the marketing of […]
President – Joanne Keown
Joanne Keown, founder of Revenue & Marketing Creatures, is President of Caravanning Tasmania and brings 30+ years’ experience across tourism, hospitality, marketing and caravan parks.
Her career has included retail travel, tourism education roles with AFTA Travel College and William Angliss Institute, and a national role with BIG4 Holiday Parks, supporting the marketing of more than 90 parks across Australia while also serving as State Manager for Tasmania.
With a Master’s in Marketing focused on consumer behaviour and tourism, Jo now works as Revenue and Marketing Manager for four Tasmanian properties, a role she has held for the past five years. She has also mentored in digital marketing strategies at RMIT for the past five years.
Through her work with Revenue & Marketing Creatures, Jo helps caravan parks grow through digital strategy, revenue management and process automation. Her practical understanding of the challenges and opportunities facing park operators today brings a strong commercial perspective to her role as President of Caravanning Tasmania, helping support the sustainable growth and success of the industry.
Vice President – Andrew Littlejohn
Andrew Littlejohn brings strong operational leadership and industry expertise to the Caravanning Tasmania board through his role as a multi-site Operations Manager with Discovery Parks. With extensive experience managing tourism and accommodation assets across Tasmania, Andrew has developed a deep understanding of park operations, guest experience, and regional tourism dynamics.
Holding a postgraduate qualification in management, Andrew combines practical, on-the-ground knowledge with strategic insight to support the continued growth and sustainability of the caravanning sector. His experience across multiple sites provides him with a broad perspective on both the opportunities and challenges facing the industry.
As Vice President, Andrew is actively leading advocacy efforts for positive change within the caravanning industry, with a focus on ensuring it adapts to evolving visitor expectations, regulatory environments, and sustainability considerations. He is committed to fostering strong engagement across all stakeholders—including operators, government, and industry bodies—to drive collaborative and meaningful outcomes for Tasmania.
Andrew is passionate about strengthening Tasmania’s position as a leading caravanning destination, with a focus on operational excellence, progressive industry development, and delivering high-quality visitor experiences across the state.
